A DOWUR is someone who gets things done regardless of their schedule, regardless of their responsibilities, and regardless of their motivation.
As a DOWUR, you are someone who is willing to devote time to your family, your faith, and your fitness - even in the moments that it might not feel convenient.
You pursue a better version of yourself and you are committed to living a healthy life, not only for yourself, but for those around you.
We're all here for a reason
What started as a personal challenge of training for an Ironman evolved into a mission to inspire and empower others.
Our founder, Grant Rudow, learned firsthand what it means to push through uncertainty as he ran headfirst into the challenge of overcoming a cancerous tumor in his shoulder, and subsequent shoulder replacement surgery.
Through grit, determination, and a relentless drive to overcome, we’ve built more than just a brand—we’ve created a community of DOWURs.
Our purpose for existing is simple
To inspire and lead others to endure, by providing them with the tools and products needed to perform at their best, in the simplest way possible.
Do what matters
Focus on what drives progress, and let go of the distractions that don’t.
Commit To Consistent Output
Success is built on the small, steady efforts repeated day after day.
Pay Attention to the Details
Excellence lies in the precision of every action and decision.
The Clock Doesn't Stop Ticking
Every second counts - use your time wisely and with purpose.
Chase the Fear of the unknown
Growth begins when comfort ends; embrace uncertainty with courage.
Embrace the beginner's mindset
Stay curious, stay humble, and always be ready to learn something new.
Once you say it, do it
Integrity means following through - turn your words into action.
Do what matters
Focus on what drives progress, and let go of the distractions that don’t.
Commit To Consistent Output
Success is built on the small, steady efforts repeated day after day.
Pay Attention to the Details
Excellence lies in the precision of every action and decision.
The Clock Doesn't Stop Ticking
Every second counts - use your time wisely and with purpose.
Chase the Fear of the unknown
Growth begins when comfort ends; embrace uncertainty with courage.
Embrace the beginner's mindset
Stay curious, stay humble, and always be ready to learn something new.
Once you say it, do it
Integrity means following through - turn your words into action.
